Just as cooking shows have made celebrities of many U.S. chefs, TV chefs in other parts of the world are generating just as much excitement. The Asian Food Channel (AFC) has debuted an original production, Back to the Basics, which is filmed in Malaysia and features celebrity chef Martin Yan. The show is produced in collaboration with the Malaysian Palm Oil Council (MPOC). The 12-segment, 30-minute show can be viewed in 12 Asian markets. The Asian Food Channel is a property of Scripps Networks Interactive, whose portfolio also includes TV programming well-known to U.S. viewers including HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel.
In Back to the Basics, Yan travels through Malaysian plantations to discover the secrets behind the world’s most widely used food product: palm oil. He interviews some of Malaysia’s top chefs, preparing recipes for simple, home-style dishes that require just a few quality ingredients.
MPOC Chief Executive Officer Dr. Yusof Basiron is excited about this series. “The general consumer is still very unaware of the important role that palm oil plays in everyday life and its added health benefits when used for cooking. That is why it is one of MPOC’s main missions to further educate consumers about the benefits of using palm oil and palm based products when cooking. With that in mind, I am proud to say that it is a great honor to have the accomplished and talented Chef Martin Yan share our message with the AFC viewers. We look forward to catching the program on the Asian Food Channel, and hope that AFC’s regional viewers enjoy watching it and learn more about this fantastic product.”
Witty and charming, Yan was born in Guangzhou, China. His formal induction into the culinary world began at age 13 with an apprenticeship at a popular Hong Kong restaurant. He refined his natural talent at the Overseas Institute of Cookery in Hong Kong, and then pursued a Masters of Science in Food Science at University of California, Davis. Today, Yan enjoys distinction as a certified Master Chef, highly respected food consultant, and a prolific author. He has the admiration and hearts of millions of fans.
The Asian Food Channel is one of the leading food and lifestyle broadcasters based in the heart of Asia. Launched in 2005, AFC was the first dedicated food television channel to broadcast pan-regionally. It attracts a broad audience of food enthusiasts and culinary experts.