It’s getting more common these days for food industry publications and consumer media to report good things about Malaysia and its commitment to providing the world with sustainable palm oil. As reporters and producers begin to understand what’s at stake, they are paying greater attention to educating food manufacturers and grocery shoppers about why this better-for-you oil should be sourced from Malaysia.
One example of how consumers are learning about Malaysian certified sustainable palm oil is this appearance by registered dietitian nutritionist Felicia Stoler on the NBC TV program San Antonio Living. Explaining that Malaysian palm oil is an ingredient used in many packaged foods, Stoler zeroed in on what makes this country of origin so special. “I’ve been to Malaysia, I’ve seen these … these trees growing; they’re unbelievable, they grow for thirty years, the fruit just keeps popping off. And it’s good for you. Beta carotene, tocotrienols, vitamin E [are all] in there,” she told the audience.
Industry groups are also learning about the importance and benefits of certified sustainable Malaysian palm oil through interviews such as this one with Malaysian Palm Oil Council CEO Kalyana Sundram, published in FoodIngredientsFirst. Sundram discussed how by certifying all its palm oil by January 1, 2020, the Malaysian palm oil industry will focus the world’s attention on the sustainability aspects of their country’s leading export.
Sundrum said, “MSPO certification is yet another strong tactic that Malaysia is using to lead the world by example … We are intentionally paving the way for other countries who rely on the authenticity of their products, such as Italy with its olive oil, to ensure the trade and consumers that their products are pure and responsibly produced.”
Sundram continued, “We want to reach out to every entity in the supply chain and of course, the end consumer, to convince them that this is sustainably produced, wholesome and nutritious edible oil.”
Consumers are making a very strong connection between their personal health and the health of the environment. This opens the door for Malaysian certified sustainable palm oil, which has both health and environmental advantages over other edible oils.