Women read the Chick Advisor to learn other women’s opinions about products. For ingredient and product suppliers, a review on this Canadian platform is considered an effective way to build consumers’ trust. Holistic Nutritionist Andrea Donsky used this platform to share her positive opinion about Malaysian certified sustainable palm oil. Targeting her review on eco- and health-conscious moms, she stated: “[Malaysian palm oil] is responsibly produced so it won’t harm wildlife or the rain forests. Palm oil is heart-healthy and good brain food.”

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