MEDIA BUZZ: Media nationwide are seeing the importance of teaching their audiences about the benefits of Malaysian certified sustainable palm oil. That’s partly because palm oil is showing up more often on food labels as a healthier alternative to trans fats. Registered dietitian nutritionist Felicia Stoler explained to TV audiences from California to Maryland, as well as to the multitude of LiveStrong’s online viewers, how Malaysian sustainable palm oil can add much-needed nutrition to everyday meals.

The wave of media attention included a TV appearance on the CW in San Diego, when Stoler emphasized the need for fat in diets in her interviews. “We need fat for fat-soluble vitamins, and we also need it for energy help,” she told viewers.

Then it was up the coast to CBS TV Los Angeles, where producers also gave Stoler airtime to talk about Malaysian sustainable palm oil. “I don’t want people to look at a food label and say, ‘Oh my gosh, this has palm oil, I can’t have it’,” Stoler said. She also explained to viewers that palm oil’s properties, such as carotenoids, make it a great ingredient for your health in other ways too. “It helps keep our skin supple,” she said. “It’s not just what we put on our skin. It’s really about nutrition from the inside out.”

Stoler traveled across the country to appear on FOX TV in Baltimore, where expressed her desire for people to stop being scared of consuming fats such as Malaysian sustainable palm oil. “We hear ‘you are what you eat’, so people are afraid that if they eat fats, they’re going to be fat,” Stoler explained. “But fats are really important in the diet. We want to have a range of fats. I want people to appreciate that.”

During a LiveStrong video blog interview, she sat down with the host to expand on red palm oil’s health benefits. “What’s neat about this is that it’s in that category of tropical oils,” she said. “So it’s got some saturated fats, some mono- and poly-fats. And what’s nice is that you can see from it’s beautiful orange color that it has beta-carotene in it, which is a very potent antioxidant. It also has tocotrienols, which are good for neuro-protective properties.”

Felicia Stoler is a member of Media Relations Inc.’s panel of highly respected third-party experts. She is compensated to express her own professional opinions, through the media, about certain products.

Malaysian Palm Oil Council

The Palm Oil Health website is your resource for information on the health and nutritional benefits of Malaysian palm fruit oil and palm fruit oil bioactives.

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