Cardiovascular disease strikes more than one in three American men, affecting an estimated 8.8 million men. In 2010, 73 percent of all heart transplant patients were male. The good news is that there are steps you can take to help avoid becoming part of these statistics. One of the easiest may be to replace your current cooking oil with Malaysian Palm Fruit Oil.

Smoking and inactivity can increase a man’s odds of developing heart disease. So can having a high blood pressure, high triglycerides, high LDL (bad) cholesterol and low HDL (good) cholesterol.

To address cholesterol levels, choose the right dietary fat. The Academy of Nutrition and Dietetics recommends avoiding trans fats or partially hydrogenated oils. Malaysian palm fruit oil is used as a replacement for partially hydrogenated vegetable oil to make trans fat-free products. Palm oil is unique because it is about 50 percent saturated fat and 50 percent unsaturated fat. It can be separated into a solid form called palm stearin, and a liquid form called palm olein. Palm stearin can be used to create more solid fats, such as margarines, without needing hydrogenation.

Double blind, placebo-controlled human clinical studies indicate that supplementing with the Vitamin E tocotrienol complex derived from palm fruit oil significantly reduced total and LDL cholesterol levels, and may also significantly reduce hypertension.1,2, 3 Other studies have identified a relationship between risk of atherosclerosis (hardening of the arteries) and blood levels of alpha- and beta-carotenes – the carotenoid mix found in palm fruit oil.4

Other recommended steps men should take to improve their heart health include:

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• Consume more whole grains, fruits, vegetables, lean protein, low-fat or fat-free dairy products and heart-healthy fats.

• Eat fewer fatty meats and more plant-based foods

• Lose the belly fat. Aim to achieve a healthy weight by losing about a pound per week.

• Try to get 30-60 minutes of aerobic exercises on most days



1. Qureshi AA, et al. “Lowering of serum cholesterol in hypercholesterolemic humans by tocotrienols (palmvitee).” Am J Clin Nutr 53 (1991): 1021S-6S.

2. Qureshi AA, et al. “Response of hypercholesterolemic subjects to administration of tocotrienols.” Lipids 30 (1995): 1173-1177.

3. Rasool AHG, et al. “Dose dependent elevation of plasma tocotrienol levels and its effect on arterial compliance, plasma total antioxidant status, and lipid profile in healthy humans supplemented with tocotrienol rich vitamin E.” J. Nutr Sci Vitaminol 5, no. 6 (2006): 473-478.

4. Willeit L, et al. “High plasma levels of alpha- and beta-carotene are associated with lower risk of atherosclerosis: Results from the Bruneck Study.” Atherosclerosis 153, no. 1 (2000): 231-239.