MEDIA BUZZ: Malaysian certified sustainable palm oil is getting its fair share of mainstream media attention for its nutrition and weight-management benefits. Malaysian palm oil was highlighted in top women’s magazine Marie Claire in a weight-loss article that reached more than a million women. Olive oil wasn’t even mentioned!
Now that health professionals, such as registered dietitian nutritionist Felicia Stoler, are giving healthy saturated fats the green light, every major news network has aired stories explaining why fat-free diets don’t work. “What we know about fat is that fat carries viable vitamins A, D, E and K, and we need to have those transported and stored in our body,” Stoler told Marie Claire writer Lori Koeng. “You can eliminate a whole food group, but that’s not sustainable.”
Marie Claire readers learned that healthy saturated fats have a place in a weight-loss plan, and they should actually be a part of an overall healthy diet. Fatty acids enable people to absorb necessary fat-soluble vitamins. Dietary fats also contribute to satiety, which may help people cut calorie consumption. Malaysian red palm oil is also nature’s most abundant source of vitamin E tocotrienols, which are being researched for their brain, bone and skin health benefits. It is also cholesterol-neutral.
Many television, radio and print outlets are teaching audiences that sustainable palm oil belongs in every kitchen. Now more mainstream magazines, such as Marie Claire, are acknowledging this fact. Women are learning that Malaysian certified sustainable palm oil can be part of a healthy balanced diet, and may help them achieve their weight management goals. As Stoler has been saying for many years, “By having some fat in the diet, one can cut their calories while eating foods that don’t leave them hungry, which is often a challenge with most weight loss programs.”
Felicia Stoler is a member of Media Relations Inc.’s panel of highly respected third-party experts. She is compensated to express her own professional opinions, through the media, about certain products.