The global demand for tocotrienols, the powerful form of Vitamin E found abundantly in Malaysian sustainable palm oil, is rising. The current U.S. market for tocotrienols is already $28 million, and could rise to as high as $32 million over the next three years. Similar increases are expected in other Western countries. These figures are remarkable when you consider that the demand for tocotrienols is still in its infancy stage. This shows vast potential for palm oil-derived tocotrienols in the future.

Tocotrienols have 40 to 60 times the antioxidant power of the more common Vitamin E tocopherols. These tocotrienols, found primarily in red palm oil, can help manage cholesterol levels, help protect against stroke damage and may even reduce cancer risk. These potential health benefits are behind the surge in demand for tocotrienols and other palm phytonutrients, according to a Star Online article written by Hanim Adnan.

Adnan noted, “The proven scientific health benefits of palm phytonutrients such as tocotrienols and carotenoids also bodes well with the growing health awareness and food safety concerns, which have led more consumers and manufacturers worldwide to source for natural, preservative-free and non-GMO ingredients in their products.”

Malaysian sustainable palm oil, which can be used in virtually any kind of cooking, already has 20 times the amount of tocotrienols as coconut oil. It’s also readily available in premium and international grocery stores. Malaysian palm oil is naturally trans fat free, making it a healthy dietary alternative.

The increasing demand for, and awareness of, palm-derived tocotrienols has also prompted a steady increase in research about their health benefits. Studies have also shown promising results in reducing stroke damage, limiting diabetes symptoms and protecting skin from UV damage. Most of this research is being conducted using tocotrienols derived from non-GMO Malaysian sustainable palm oil.

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