The millennial generation wields immense buying power. According to the United States Census Bureau, this group is now the largest living generation. (Sorry, baby boomers.) Millennials, those born between 1982 and 2000, also have significantly different buying habits than previous generations. When shopping for food, millennial often consider the manufacturer’s social responsibility, nutrition as well as convenience. That’s one reason why products made with Malaysian certified sustainable palm oil can be so appealing to this demographic. This premium oil fulfills their needs on many levels.

Malaysian palm oil is responsibly grown and produced
Malaysia is one of the world’s greenest countries. More than half of the nation is covered by a thick, dense forest. This tropical nation is also a leader in sustainable agricultural practices. In fact, the Malaysian palm oil industry is known worldwide for its premium product produced without negatively impacting the environment, wildlife or local communities. In fact, the country’s palm oil industry has been credited for lifting millions of Malaysians out of poverty and helping to protect native wildlife and natural habitats.

Malaysian palm oil is healthier than some other oils
Malaysian palm oil is a nutritious tropical oil with an inflammation-fighting balanced composition. Being naturally trans fat-free, palm oil is an ideal alternative to traditional partially hydrogenated oils (PHOs), such as soy and canola. The Food and Drug Administration is working to remove PHOs from the food supply because they have been shown to increase heart disease risk. Palm oil is also nature’s richest source of heart- and brain-friendly vitamin E tocotrienols. This ultra-potent antioxidant is earning the attention of many health experts for its numerous health benefits.

Palm oil is versatile and easy to use
Some better-for-you oils have limited uses because they begin to smoke and degrade into dangerous chemicals when exposed to high temperatures. Olive oil, for example, has a smoke point of 380 degrees Fahrenheit. Coconut oil begins to break down before 350 degrees and flaxseed oil can’t even make it to 250 degrees. Malaysian palm oil, however, can be used at high temperatures (450 degrees) as well as in room-temperature applications such as salad dressings. Palm oil’s versatility has earned it praise from many food experts.

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