While moderation is still recommended, some candy manufacturers are trying to do the right thing by making gluten-free choices, using eco-friendly ingredients and insisting on higher quality ingredients.
There’s little doubt that millennials are driving the call for clean label. Even though they may be concerned for improving public health, they may be taking the wrong pathway. Driven by emotion and misconception, some are being swept up by the movement. They know little about public health and the dynamics involved in food safety.