Women read the Chick Advisor to learn other women’s opinions about products. For ingredient and product suppliers, a review on this Canadian platform is considered an effective way to build consumers’ trust. Holistic Nutritionist Andrea Donsky used this platform to share her positive opinion about Malaysian certified sustainable palm oil. Targeting her review on eco- and health-conscious moms, she stated: “[Malaysian palm oil] is responsibly produced so it won’t harm wildlife or the rain forests. Palm oil is heart-healthy and good brain food.”
King mentioned that many of the nation’s leading candy makers use responsibly sourced palm oil, such as Malaysian certified sustainable palm oil, for their products. By the end of 2019, Malaysia plans to have 100 percent of its palm oil MSPO certified.